Jay-Z is known globally as a successful musician and producer, and husband to Beyoncé, but he has also built quite a reputation as a businessman. He’s released a high fidelity music streaming service called Tidal costing $20US per/mth, that could spell trouble for other streaming services such as Spotify. Although Jay-Z’s success is a product of his own desire, he has created these opportunities for himself and has climbed to the highest peak from nothing. He started out as a teen drug dealer which he said taught him how to budget, but has since moved into more conventional businesses ie. talent agency, nightclub and liquor businesses. Below we have a few ways Jay-Z has built his career as a business man.
If you can’t join em’, beat em’:
After failed attempts at signing with a record label, Jay-Z and his partners Damon Dash and Kareem Burke, started their own record label in 1996. ‘Roc-a-fella’ records was where Jay-Z began his music career. It was after that he caught the attention of the big record label executives. Only a year after ‘Roc-a-fella’ was founded, Jay-Z and his partners sold half the record company to Def Jam
records when Jay-Z was offered a music deal but refused. His determination to make music and be a part of the business world shows that dedication and loyalty can take you places.
Go Against the Grain
Jay-Z has always been a fan of the underdog story. In 2002, he signed Kanye West to Roc-a-fella, and he is now one of the biggest names in the Hip Hop and fashion world. Initially Jay-Z was hesitant to sign Kanye as an artist but persisted and now has cultivated one of the biggest artists around.
In 2003, he opened his first set of night clubs, ‘40/40’, and was one of the first rap artists to do so at the time. He opened the first club in New York and soon moved to Atlanta, Las Vegas and has plans to take his
He likes to take chances on people and ideas that others may not have found profitable or ideal for his image. Through his persistence and vision, he has created successful ventures and continues to bring new artists into the Hip Hop genre.
Throughout all of his business and music ventures, Jay-Z has shown diversity in what he does. Whether it’s keeping a diverse portfolio, or representing a range of different companies as a part of his image, Jay-Z has always held a high standard. He has represented a broad range of companies such as Cristal champagne, which he soon dropped after they made racist comments. Although he is a well-known business mogul, he won’t sell out his integrity.
In 2007, Jay-Z Moved into films and executive produced two soundtracks. His album ‘American Gangster’ coincided with the release of the film ‘American Gangster’ starring Denzel Washington. Jay-Z has kept an extremely diverse portfolio and continues to do so to this day. Through his numerous ventures Jay-Z remains a relevant part of the business world.